The Gates Foundation: Global Fund Event
The Optimist is a content platform that convenes artists, illustrators, animators, writers, editors, and more across the globe, offering stories, news, and research to drive salience for global health issues and political will for global health funding.
Challenge
Funding and political will is needed for life-saving access to vaccines, and nutrition in vulnerable communities across the world.
Project Overview
As Creative Director on this project, I built and led a team of creatives to make The Optimist Newspaper and The Optimist Newsstand, which proudly touts positive headlines and success stories on the topic of Global Health. The goal was to drive motivation and momentum around the existing milestones that have been achieved and to inspire global decision-makers to continue funding efforts towards eradication of infectious diseases.
This Newsstand was fabricated and built for the Global Fund Event in Lyon, France.
About The Optimist
The Optimist is a content platform that convenes artists, illustrators, animators, writers, editors, and more across the globe, offering stories, news, and research to drive salience for global health issues and political will for global health funding.
Projects have included promotional media to 360 activations such as The Optimist Newsstand, a real world experience promoting positive global health headlines never before thought possible. The Optimist Newsstand has been brought to life during global health summits from Lyon, France to Abu Dhabi, UAE, and our Optimist Newspaper published in English, French, and Arabic.
Agency: Imprint Projects
Executive Producers: Bridget Sheils, Cat Jimenez
Strategy: Noah Rabinowitz, Lexie Perez, Tripp Gobble
Newspaper Editor: Ben Tear Newspaper
Art Director: Jordan Vouga
Art: Franziska Barczyk, Minji Moon, Giovani Floressenior
Designer: Nicola Clark
Sign Lettering: 6 Lettres, Paris
