Facebook Cultural Moments

At Facebook Cultural Moments, I worked closely with a team of artists from around the world to conceptualize and create unique animated illustrations that appear at top of the Facebook feed.

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In order to scale our program, we partnered with Buck to develop a consistent look. Alongside the Facebook Brand team, we established and fine-tuned a new company illustration style, Alegria, designing it to be flexible and globally resonant. The art celebrates global diversity, culture, and community.


Early Cultural Moments, pre-Alegria

Giovani Ramos Flores

Owen Davey

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The Gates Foundation