Meta It’s Your World
Meta invited us to develop a fun and energetic design system for a series of brand positioning films. This system integrates decorative 2D and 3D elements with recognizable features from Meta’s most beloved apps: Instagram, Facebook, WhatsApp, and Meta Quest.
We were responsible for the design and animation of the intro and outro cards, and provided a visual toolkit for the floating UI assets throughout the film—along with animation guidelines.
You’re multi-dimensional.
And so is your world.
We translated the UI elements from the various Meta apps into our 3D world and placed them into the physical scenes so they could interact with our characters.
3D Object Library
An extensive object library was created to systemize the design. This library enabled us to create a range of unique worlds, making the design process more efficient and flexible.
Studio
Brand New School
Creative Director
Chloë Greene
Senior 3D Designer
Jean-Michel Verbeeck
Designers
Phoebe Hsu, Bon Zhang, Yoon Lee, Jelly Wei
Animation Director
Gerald Mark Soto
Animators
Jaimes Flores, Simon Chan, William Mendoza, Gaston Duranovich, Carol Erique, Amanda Godreau
Assistant Editor
Andrew Polich
Producers
Sascha Flick, Theresa Lee