Dolby Illustration System
In order to communicate what’s unique to Dolby Atmos, we sought out to capture a balance of human and technical qualities. Our explorations ultimately lead us to a visual system that embodies their specific hyper-sensorial, highly technical, surround sound experience.
We chose to lean into more warm and organic qualities, while balancing the look with fine, technical lines that speak to the sophistication of their technology.
We expanded the system to include a style for technical drawings, unique to the brand, that they could use to demonstrate to users how the technology works and how to set it up at home.
Case Study Coming Soon
Studio
Brand New School
Creative Director
Chloë Greene
Art Directors
Michelle Ouellette, Reece Parker
Designers
Yoon Lee, Valentino Vilches, Esther Moon, @abigohart @bonyfingers, @raccoonnook @_ms.vlada_ Jason Fang, Selina Yoo
Animators
Oliver Wee, Abigail Fairfax @arleycornell, Aly Tain, David Quiray, @mantas_gr, @felix.hemstadius Jaewoo Park @sachiock, Federico Saenz Recio, @mahmod_badran22, @somosgallitos
Storyboards
William Rosado, Ryan Beckwith
Editor
Andrew Polich
VO Recording
Tiny Lion Music
CCO
Jonathan Notaro
Executive Producer
Garrett Braren
Head of Production
Tita Poe
Producer
Kurt Kim